Here is the latest buzz from JKQ Design.
It is spring time and new seasons are approaching fast and you may feel the urge to renew your “looks”.
If you are looking for a logo whether it be a re-design of an existing one or a brand new one it is important to take the thinking process a little further at first.
Your visual concept as a whole is important so if you already have a branding as such in place that your current customers are recognising, you should see if you can incorporate any aspects of this in to your new logo and branding unless you have the budget to splur out on a re-branding campaign.
If you are starting out brand new, set aside some time to reflect over your branding as a whole. Your logo should reflect you and your company on all aspects and be a cornerstone in your visual concept.
Have a look at the posts below to gain a little more insight in the process and please do not hesitate to contact me for further information and pricing at email@example.com.
Check out Sussie’s wonderful sculptures! – slkidd.com was one of my first, if not the very first, web-site I did now over ten years ago and although we have some tweaking planned for the future it still shows her excellent creations – what talent – check them out at :
#slkidd #website #jkqdesign
# – Hashtags are widely used today on social media and are excellent marketing tools. However, I often see it used in ways that will actually not do anything for the person posting it.
Namely not leaving a space in-between the hashtag-words. Some are just #this#that#and#everything#inbetween and the latter sequence would actually not do anything it is just a string of letters with some hashtags thrown in.
If your words are to be picked up in searches you need space before the hashtag i.e. #hashtag #hashtags. You will see the formatting changing when used correctly in most medias. So no space before the hashtag equals wasted work.
For more in-dept information of use of hashtags have a look at these blog posts from Hub Spot and Postplanner, both have lots of information for you.
Happy Hastagging 🙂
Leaving the paperwork, legalities and dealings with prospect buyers to qualified property agents are for most sellers an obvious route. However in today’s market it might not be enough to make your property stand out amongst the competitors and you might feel that your agents are “not doing enough” although they might indeed list and promote your property in the best way they can.
To help the project underway a good way to approach the issue is to, in combination with your agents, have a mini website/web-page where you list your signed agents equally (so no-one should feel overlooked) that you yourself are in total control of and can promote wherever you might please. It could be social medias, classified ads or maybe even to make a small flyer referring to the web-site directly. Of course you have to make sure that your agents are in agreement with such a web-site although I doubt few would object as it would be direct advertising also for them even if they are listed next to your other agents if you have several.
Since the property is yours, you might be more inclined to spend a little time promoting it directly and helping the sale underway at the same time as you do not take over the sales proceedings as such.
Some may argue – why? this is what the agents get paid for .. This is very true but it all comes down to how eager you are to sell.
Interested? – Why not contact me at firstname.lastname@example.org to discuss how to find a web-solution that suit your project specifically.
If you have an apartment or villa for rent, taking images for your web-site and/or holiday rental agencies can sometimes be tricky. You want your property to stand out and speak to the prospect customer more than the others but the images does not convey what you are actually selling. Sounds familiar? So, what should you do to make your apartment to pop out from the rest?
The best might be to get in a pro or semi-pro (as myself) in to do the shoot or if the budget does not allow this here are some pointers.
Camera – a smartphone might work if you have a wast space but if we are talking a quite small but comfortable room it might get tricky to get all in. So, an actual camera is in most cases your best option.
Wide-angle – a wide angle is best to work with. However, a fish-eye lens is often too much and the whole image will be warped. If you do not know how to correct this in a photo editing software, you might be best to not use it.
Verticals – try to keep the walls and windows vertical. It is true that angle shot might be very alluring but as a general rule keep them straight. Use those more artistic shoots as introduction or feature shoots but keep the more informational shoots straight.
Step-back – try taking a step back and see if you can fit in what you want to be seen.
Lights – natural light is perfectly fine but you may still want to switch on ambient lights to create a more inviting image. If you have an area in the shadows try bouncing some light into it with a sheet or something else that can act as a reflector.
Mood shoots – take some images of details in the room. It could be a decoration sitting in the book shelf, a door knob, curtesy toiletries, a breakfast tray or a run bath with bubbles and candles. All these “extra” non-informative shoots will add to the flavour to your property.
Details – if you take time to look at upmarket professional shoots you will see a lot are in the details. So when you take that shoot ask yourself, is that curtain hanging straight; is that window clean; is that table in the right angle; are the sheets ironed; how does that pillow look; would it look good with a flower on that table, etc.
and.. then we have my personal pet-hate when watching property shoots..
A Dog’s perspective!
.. i.e. The Angle – I have yet to understand why many, often excellent photographers, decide to shoot from a dog’s or small child’s perspective. What you will see as an on-line visitor is the back of chairs and sofas, bed legs and bottom of mattresses. Your vertical angles might be dead on straight but one does not see the beautifully table top, the table decorations nor how inviting that sofa or bed looks. So please, let me suggest you instead shoot from a shorter person’s perspective? The verticals can be still be straight yet the on-line visitor, will feel invited to, in effect, enter the room, sit down on the sofa / bed that looks so comfortable and enjoy the drinks that are set up on the table.. does that not sound more inviting than.. “Welcome in to my carpet”?
Have fun taking those images but if have the budget why not take in a a pro / semi-pro to do the shoot for you – just tell them to stay away from the dog-perspective.. 😉
If you are working on a yacht many of you are about to finish the summer season and in need of a well deserved rest. It is time to relax, have some fun and also to regroup before the next season kicks in.
In time for Monaco Yacht Show 2016 we are pleased to announce that the new Abacus-March web-site is now up and running.
Abacus-March and the Interior Training Academy were established in 2012 and are today united. The young dynamic company specialises in high quality interior training, recruitment and placement of staff, specifically yacht chefs and interior crew.
Visit the new web-site at http://abacus-march.com
We are happy to have taken the ProQ France web-site online over the last couple of weeks.
ProQ France is the French dealer for quality smokers. BBQs, grills and accessories in France and also runs master classes in the art of “Low and Slow” that are taught by France’s most experienced pit masters who between them have over 50 years of experience including restaurants, outside catering and yachts.
Visit the web-site at www.proq.fr
For the last few months JKQ Design has been busy with Galley and Beyond, a information / inspiration and show case hub aimed towards the hospitality industry in general and especially on yachts. Anything relating to food and table, for chefs, stewards/desses, hosts/tesses and suppliers.
inform • inspire • show
Follow the link to find out more www.galleyandbeyond.com
Visit the Holistic Garden Party web-site so you can book session and prepare accordingly for your visit on the 16th and 17th June 2016.
I was with a client this morning who uses Lightroom contrary to myself who is mainly working in Camera RAW and Photoshop. As we wanted to crop a tall vertical image horizontally I found it a little confusing not to find the swap-orientation-of-crop-tool/button. Alas, Scott Kelby to the rescue and I would like to share it with you here together with other valuable tips from Lightroom Killer Tips. Enjoy 🙂
Är ni i behov av en grafisk designer, web designer eller någon som retuscherar och/eller en halv-professionell fotograf som även pratar Svenska?
Jag är en grafisk designer som jobbar dagligen med web sidor, illustrator, photoshop etc. och förstår hur viktigt det är att visa en produkt’s / fastighet’s allra bästa sida men med ärlighet och integritet. Efter att i många år jobbat som besättning och agent i lyx båt branschen vet jag även hur det fungerar här på kusten, olika kund grupper etc.
Ser fram emot att få höra ifrån er.
Med vänliga hälsningar
#jkqdesign #jkq #grafiskdesign #graphicdesign #web #bilder #images #fastighetsbilder #propertyimages #fastighet #property #branding #logo #flyers #prmaterial #broschyrer #broschures #site #siteinternet #graphiste #multimedia #pliants #fly #prospectus
The holidays and fuzziness December and January brings is coming to an end so it is “Back to Business” and high time to get your entrepreneurship a visual boast with a new or refreshed web-site, branding, brochures and flyers.
If you are a chef. stewardess or working with culinary delights you may want to check out the SLIM – HEALTHY – GOURMET – FIVE STAR web packages. If your business is within another field, you are looking to start a on-line shop or just would like a presence on the web there is a solution customised just for you.
Does your branding feel outdated and need some tweaking?
Do you have a property and need new images to boost the summer rentals?
For all your Graphic Design and Image needs contact me directly at
This year’s Christmas web special includes personalised design and set-up of a Word-Press web-site, set-up of child theme or separate CSS files to ensure the customisation is preserved when updating Word Press software, list server integration, basic training and more. You will have full control to interact with the web-site yourself on a daily basis changing/adding text and images at your leisure.
A Word Press web site is the perfect solution to show case you business with blog, SEO, and social network connections and allows you to at any time expand to a more complex web-site with ample of features.
Please contact me on email@example.com for all the details.
Looking forward to hearing from you.
As a yacht chef you have very little time on your hands so to take photos of your creations during service is seldom feasible and in your downtime it may not be your highest priority to recreate that superb dish just to take a photo of it, nor may you have some of the ingredients available off charter.
How many times have you put that camera close by and in the swing of things you have no other thoughts than putting that dish out in the utter most perfect way to your charter guests’ or owner’s delight while the stewards and stewardesses are waiting patiently to serve, or you are saying “go, go, go”.
Ideally you would do the photos off charter but I am sure you have seen those plates leave the galley that makes you feeling very proud only to kick yourself later for not having a photo of them.
Here are some small tips that might help you on the mission to have some great shoots for your portfolio whilst not taking any time from your guest’s culinary experience nor giving you any stress.
– When you have time, experiment see what you can do to the area where you normally plate to improve lighting for the purpose of taking a photo, a simple white board or reflector (aluminium foil may work well) on the wall behind the plates might be enough to give that extra back or side lighting. Know your galley outside the cooking, what lights you have, what angle would work best, do test runs with different cloths underneath the plates etc.
– Prepare your camera – you do not have to have an expensive one but you will benefit from a camera where you can control the aperature so the food can be sharp but background blurred. Do test runs see what works for you, with your camera and in your galley. Try taking a step backwards and zoom in, it might give you a better shoot.
– Make extra – I am sure you do this already, if not, add an extra plate for yourself or crew member that way you can take the shoot as the other plates leave the galley before you turn around to the next dish.
Below you find some excellent tutorial links and videos from a photographic perspective, see how you can convert this over to your galley.
To go with those excellent images of your sumptuous dishes you may need a web-site to show the world your creativity and excellence, check out the chefs & stewards/stewardesses special.
Are you having trouble fitting all your creativity and skills into the normal CV format, not being able to show what you really are worth and can do?
Although you do need to have the CV set up properly, a personal but professional web-site may be the thing that tips the balance into your favour – let your future employer be temped by your sumptuous creations and get the ‘feel’ of who you are and what you can produce.
As humans we process visual information thousands and thousands times faster than text so whether you would like to showcase yourself and your work in a restaurant style web-site, a minimalistic, artistic, corporate or fun family loving web-site you will have the tools to let your viewer explore into the taste sensations before even cooking them a meal.
A personal web-site is also a superb tool for stewards and stewardesses showcasing table settings, activity and other presentations.
Make it Special – Make it you!
You will also have the tools to update menus and information daily, if you so wish, write blogs, give charter guests access to secluded password protected recipes, restricted download areas and so much more.
Images are extremely important but if you only have a few to start with, don’t let this stop you setting it all up, it can be built upon and changed as you go. We all know that when you are busy cooking you have little time outside the galley/kitchen.
After 25+ years within the yachting industry (14+ as chef) I understand the importance making your culinary treats and presentations varied and that you constantly are pushed to excel your previous creations. I also understand that you all are in different places in your careers so I have prepared a couple of web-site package options at different rates, starting off at a basic but pungent web-site package to more elaborate set-ups. All being Word-Press set-ups which allows them to be updated and expanded upon. A WordPress web-site also allows it to easily evolve or completely change into a different style in the future, without loosing any existing information so it can grow together with you.
Super-slim • Healthy • Gourmet • Five-star*****
Please contact me at firstname.lastname@example.org for quotes and any questions you may have.
Looking forward to hearing from you.
The Shift – Weight loss & Metabolic reset has a brand new look and has now opened the doors for all.
Check www.theshift-metabolicreset.com on how to fast and safely loose weight and get a healthier attitude to food and living.
I was recently travelling on a flight to and from Brussles, and it was a little different from my normal Stockhom – Nice flight. Instead of holiday makers I had suits, executives and obvious managers around me. As soon as possible the majority reached after their lap-tops and went on working. As I was relaxing myself I could not help noticing the way that they were typing and I was astound. Most of these people were working on what looked like letters and presentations. They were working concentrated and as fast as they could but not all seemed to have been introduced to typing lessons… I thought, of course just because computers have been introduced in every home and workplace today does not mean that you, especially if you are a little older, have been taught how to type.
So, I decided to do a search or two and below you have some links that I have found that are free. Hope it will may make your work much quicker and productive in the future. As always, practice makes perfect. Have fun typing 🙂
http://www.keybr.com (has selection of US, UK keyboards)
http://www.typingstudy.com (selection of keyboards)
When you start a business you will most likely have, even if you cannot visualise it, an idea of a logo you would like or what it would feel or convey. You might have an idea of colours you like and would like to include. So off you go and create it with, or without, a graphic designer’s help and you soon have your business cards, letters and flyers neatly stacked in your office and ready to go.
Many companies unfortunately stops there to get back to what they actually manufacturing or selling and forget about the overall Visual Concept.
Our brain processes visual information thousands and thousands times faster than text information so it is important that you take some time to reflect of how your customer/clients perceive you. If you are active on social media do you take time to pick an image to go with your post or happy to just use any old image? How is the quality? How is it cropped? Small details matters.
Consistency and uniformity is vital for new and old clients to recognise your business.
Colours – pick a colour scheme that conveys your product. If your favourite colour does not do this, pick a colour scheme that does and also harmonises with your favourite one.
Type faces – any text in your logo will most likely be customised for just your logo but you might want to consider a similar type face to be used in headers on your brochures, flyers and web-site. For any copy/text as such, whether your prefer a serif font (like Times) or sans-serif (like Arial/Verdana) pick a readable font and again, use the same font in your different medias. You should try to keep the number of type-faces/fonts to a two or three to not confuse your customers.
Graphic components – If you want a graphic component like a line, a frame, or a squiggle, pick something you can maintain and use in all your visual media.
Images – Pick a few images and/or graphics that you can use frequently beside your logo and visual frame work. Update these regularly but not too often and keep them in the same style as the ones you are replacing. If you want to have new images constantly keep the feel of the image – make the style of the image/graphic recognisable.
Once you have your visual concept stick to it. Of course you can make special “out of the ordinary” ads and flyers but it is important that you keep it all in harmony with your normal overall visual concept.
Some time down the line you may want to give it all a fresh feel. If you have the budget to splash out for a “We have a new look” campaign, go ahead. If you do not have this type of budget but you do have an established visual concept, take it in steps, small subtle changes and let them settle before the next move.
It may seem banal to say ‘be carful online’ but hand on heart, how careful are you?
We are trying to tell the younger generation to adhere to internet safety guidelines but how many of us adults are following the same rules. Ask yourself a few questions. How many of your Facebook friends can see everything you post? Have you set up your limited profile to people you may know but not necessarily want to be able to see all your family photos, comments and remarks? If you have a business page – are you keeping the invisible line between business and private friends? Are you monitoring the likes on your public pages? How good are your passwords – are you still using easy ones because they are exactly that .. easy..? The possibility to use % ( # etc. in your passwords are there for a reason, use them. Privacy settings are there to protect you – use them.
I may not have children myself but I am pretty sure they would not do what I would tell them to do if I did not do it myself. Maybe I am wrong but if you have not done so before I suggest you invest 20 minutes to make your social media safer.
Just a thought.. 😉
Below a useful video that may help you to get started with your privacy settings.
I am very happy to have been part of a new project and venture – http://www.greymatta.com – recruitment with a fresh and modern approach – it has been a delight to been working with the project and looking forward to further collaborations.
Please have a look at www.greymatta.com!
Summer is amongst us and Tracey and her bébé à broad are being busy with rentals of baby equipment.
bébé à broad is a complete baby equipment & toy hire company based in the heart of the Cote d’Azur / French Riviera, servicing hotels, apartments, villas and yachts from Saint Tropez to Monaco. They offer a wast range of quality baby products for hire to suit every family traveler’s needs.
Check it out on www.bebeabroad.com.
It has been a busy spring and there is now a good few more exiting web-sites out there.
First out in April was Sonja Lockyer’s – Happy Sexy Mama – Inspiring for mother’s and others alike. If you have children you have to visit it and if you do not, check it out anyway and you are ensured to leave the web-site feeling uplifted and at peace. – www.sonjalockyer.com
Not long after the new The Shift – Weight loss & Metabolic reset was launched and Samantha and her team are just in the middle of another successful weight loss and wellbeing program. – www.theshift-metabolicreset.com
Although on-line in the beginning of the year Alpha Targets‘ web-site was tweaked upon and launched during the last months. Alpha Targets are manufacturing quality and engineered metal targets and mechanisms for all shooting disciplines. – www.alpha targets.com
Martine and her friendly and service minded team at Midi-Location has also a new web-site ready to go for the summer season. If you are looking for a car rental company with a special touch this is who you should contact. – www.midi-location.fr
And brand out of the box, ready for a busy summer season is bébé à broad – baby equipment and toy hire on the cote d’Azur. An excellent help for yachts, individuals and villas managers alike preparing for their or their guests arrival on The Riviera. – www.bebeabroad.com
Another couple of interesting web-sites will also soon be on-line but more of that in the coming week/s.
For any graphic design needs. web, branding or other please do not hesitate to contact Jeanette at email@example.com.
Spring is just around the corner and it is hight time to really get going with that direct property marketing.
To help you along we have therefore made you a special March offer with a fully functional web-site where you have direct access to change details, images and bookings from EUR 400!
Please contact us directly on firstname.lastname@example.org for all details.
Samantha has now her new web-site online – Eat Live Love.
We worked it over the holiday period and it is now on-line since mid January.
If you are interested in healthy and positive living this is the web-site for you. Samantha inspires and encourages you to live your life to the fullest.
Visit it at www.eatlivelove.com – enjoy and don’t forget to check out the blog!